Facing intense competition from Sega, Nintendo decided to alter the trajectory of its marketing and pitch a new image to the public. The Play It Loud! campaign marked a departure from traditional marketing practice by Nintendo. Instead of focusing on one particular console or game, it promoted a particular corporate image. The campaign was aimed at Nintendo’s core market: teenage boys. Dan Coyner, marketing manager at Nintendo of America, noted that previous campaigns felt “like an adult talking to a child,” while Play It Loud! appealed more directly to a younger audience. John Montgomery of Burnett said the ads were intended “to capture what kids are in their music, their clothes, their attitudes.

Unfortunately this commercial has a copyright music, so I had to modify, I hope doesn’t change too much the experience. Music: https://www.bensound.com

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Originally posted on April 24, 2021 @ 7:00 am