During 1991, 520,000 Game Gears were sold across Europe, with 130,000 of those being sold in the United Kingdom, more than the 100,000 predicted back in the summer. Though a reasonably popular handheld in Europe, the Game Gear again played second best to the Game Boy, making it the first Sega console in that region to make less money than Nintendo. Sega Europe curiously put a greater emphasis on the Game Gear’s TV Tuner, bundling it with consoles and using it as a marketing tactic against the system’s only rival, however the Game Gear struggled for similar reasons as it had in North America – poor battery life, awkward design choices and a smaller library of games.

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Originally posted on November 12, 2021 @ 7:20 pm