Pressure had been applied to Sega from the minute they entered the home console market in Japan. While the SG-1000 and SG-1000 II were profitable for Sega, selling above their initial expectations (as the Japanese console gaming market was still young), they were trumped by the MSX computer standard and the rise of Nintendo’s Family Computer. Faced with marginalization, Sega released the much improved Sega Mark III in the hopes of gaining a bigger share of the market. But the Sega Mark III failed to sell in the volumes Sega expected. By 1985 Nintendo held an estimated 90% of the market,[1] and a Famicom “culture” had emerged in Japan, something which all new competitors would struggle to challenge.

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Originally posted on November 26, 2021 @ 12:15 pm