While there have been many console wars to date, the term became popular between Sega and Nintendo during the late 1980s and early 1990s as Sega attempted to break into the United States video game market with its Sega Genesis console. Through a novel marketing approach and improved hardware, Sega had been able to gain a majority of the market within three years from launch, that had been dominated by Nintendo.

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Originally posted on February 17, 2022 @ 7:43 pm