In late 1987, Sega embarked on a promotional tour of the US with the Sega Challenge, fronted by Project Mercury astronaut Scott Carpenter. In early 1988 and continuing for much of the year, Japan was hit with a chip shortage which affected Sega’s production of Master System cartridges. The real losers during this period however, were Nintendo, forced to delay big titles like Super Mario Bros. 2 into 1989. When the contract expired in 1989, Sega reclaimed the rights to the Master System, but prioritised its newly released Sega Mega Drive (Sega Genesis) instead. In the Spring of 1990, the Master System’s price dropped to under $70. Sega soon created the cost-reduced Sega Master System II[18], a newer, smaller and sleeker console but which, to keep production costs low, lacked several features that had been present on the original. The company did everything in its power to market the system, but nothing came out of it. By 1991, the Master System’s sales were virtually nonexistent in North America, and production ceased.

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Originally posted on December 9, 2021 @ 5:42 pm