Nintendo had control of 90% of the North American video game market as early as 1986, and Sega struggled to get a foothold in the region, not helped by the fact that the NES was retailing for $10 less at the time[6]. Nintendo’s distribution chain was also much stronger, with access to the likes of Toys ‘R’ Us and Sears which Sega lacked, leading to far greater brand recognition, particularly over the holiday period. Nintendo was also popular for other reasons – Donkey Kong was the second biggest arcade game of 1981 (behind Pac-Man), and while Sega would begin to dominate the arcade scene in the months that followed, games like 1983’s Mario Bros. were still out-performing milestones such as Hang-On.

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Originally posted on December 8, 2021 @ 9:20 pm