It has been documented that Sega began distributing in the Gulf Area in 1992 when they entered into a partnership with the DOTTS Electronics Division. The newly established company Alesayi United became the exclusive distributor, which was also distributing Nintendo products from 1993 until 1995, when Itochu became the distributor. The sale and advertising of the Sega Master System console in the Arabian Peninsula began immediately. DOTTS has translated the instructions for the Master System into Arabic. It is worth noting that the second Master System model was promoted, which in the United Arab Emirates was in the PAL G system and in Saudi Arabia in the NTSC version. The first model was also sold and can be seen in advertisements. The games were in the European PAL system.

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Originally posted on December 7, 2021 @ 7:08 pm