Having been designed in Japan for a predominantly Japanese audience, it is perhaps no surprise that the Sega Saturn would do well in the territory. The Saturn launched in Japan on the 22nd of November, 1994 at a price of ¥44,800, alongside five titles — Sega’s Virtua Fighter (packed-in with the system), Sega/Micronet’s WanChai Connection, Electronic Arts Victor’s Mahjong Goku Tenjiku, Sunsoft’s port of Myst, and Time Warner Interactive’s Tama. It was a launch closely watched by other territories to ensure a Western release was handled as well as possible. It is thought that roughly 500,000 consoles were ready to be sold on launch day, but Sega specifically held back on 300,000 in storage for a week, in an attempt to catch a fledgling PlayStation off guard. Sony shipped around 100,000 consoles to Japanese retailers for its launch on December the 3rd – Sega sold at least 170,000 Saturns in its first day of sale – its most successful console launch of all time.

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Originally posted on January 11, 2022 @ 9:00 am