With perceived weaknesses both inside and outside of Sega of America, the Saturn had a tough time outside of Japan. The press were intrigued, if not ecstatic about the console’s arrival and many were questioning the long-term future of the 32X, which already seemed to be on its way out. Sega of America, however, suspected that the Saturn would be initially too expensive for the US mass market, so spent most of 1995 focusing on the Sega Mega Drive (Genesis) and its extensions instead. The Genesis had allowed Sega to become the dominant player in the so-called North American “console wars”. It had beaten rival Nintendo during the Christmas period for three years in a row (1992, 1993 and 1994) and was predicting equally strong growth in 1995, holding about 55% of both the hardware and software market in the region at the time.

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Originally posted on January 16, 2022 @ 9:00 am